The SEO (Search Engine Optimization) website is what distinguishes different branches.
1. According to aspects of SEO work In this case, the search engine location is split into two main branches, one on-page, and one off-page.
A. SEO on-page We call Search Engine Optimization page elements all the technical elements that we use to optimize our website. For example:
- The content of the web.
- The internal structure.
- Indexability (we will see later).
- The web architecture.
- The images.
These factors are the most technical in Search Engine Optimization, but they also make up 90% of the success of your Search Engine Optimization strategy. At Tu Posicionamiento Web, we are experts at SEO On Page, unlike other companies that focus exclusively on SEO Off-Page without web optimization.
B. SEO off-page When quoting parameters that are independent of the site itself, we are talking about external factors on the Search Engine Optimization page, that is, they are external factors. For example, links to us from other websites. For years, these links have been used to trick Google, but as you’ll see later, the search engine king is no longer easily fooled.
Backlinks (external links pointing to our website) are still important in the algorithm but are becoming less common. Search engines tend to pay more attention to other aspects such as user experience. Therefore, we are reluctant to use this strategy. It is much more effective for us to develop a good content marketing strategy (created and supported by Search Engine Optimization). Because in this way we have a natural connection with us (not punished). In addition, we must not forget the out-of-page placement based on the brand (your brand image) which is very important to us.
2. According to usage strategy, We are in a more controversial world, which means you can also define SEO by talking about the three famous Search Engine Optimization hats:
- White Hat
- Black Hat
- Gray Hat
According to the strategy used by Search Engine Optimization experts, he is assigned a hat. Let’s see it.
A. White Hat SEO White Hat SEO complies with the Google website quality guidelines. That is, it never uses illegal search engine strategies or manipulates Google’s position in the search rankings. Why: Are you using illegal technology that puts all current and future websites at risk (some sites can’t recover from the fine)?
B. Black Hat SEO As you can imagine, Black Hat SEO is a Search Engine Optimization that tries to manipulate Google search rankings. Black Hat Search Engine Optimization technology looks for vulnerabilities that Google cannot detect because it undermines the rankings for the benefit of the customer or that customer.
C. Gray Hat SEO What is a gray hat? Those who stay online and are more dangerous than whites do not use Black Hat SEO’s more dangerous technologies.
What is SEO site audit, why and how to do it?
An SEO site audit is a report based on the results of a site analysis of a site that makes it easy for anyone, even those who have no knowledge of the subject, to understand what the current state of the site is and where to change it.
In general, a site audit is to make a list by extracting all the information on a site. Many people may be wondering what is the benefit or need to audit the SEO site? That question will come to mind, this is normal.
In fact, if you are an SEO expert and want to work with a site, then the first thing you need is the audit report of the site. If you do not know what the problem is with the site, then what to do with the site.
What is the condition of the site before researching the site? Where to do what needs to be optimized and where not needed.
When we go to a doctor, he first listens to us and gives us various tests if necessary to diagnose the disease correctly. When he can diagnose the disease correctly then he suggests medicine to eat. However, there are many fake doctors who prescribe medicine without understanding anything. There is a risk of death just as it can cause us a lot of harm.
Similarly, I do not think that the site will be of any benefit if you do SEO of that site without auditing any site or diagnosing the problem of that site. However, there are still many SEO experts who do not know what to audit.
Now, what needs to be in an audit report. However, one thing I would like to inform you well is that this audit report may vary from type to website and from person to person. Because the same for e-commerce sites, different for blogs or general sites. Now you can say it may be different according to the website but how it will be different from person to person. Yes, it will be different, this is normal because the report is made by one person, and the experience or qualifications or desires of all people will never be the same.
First, find out about the site you are going to report. Here you can give the name of the site, what kind of site or their business type, and brief description.
Then you can give some information about the domain and hosting that you will report about, such as domain name, age of the domain, hosting quality, location of the server, etc. You can add to the report.
Then you can discuss some of the structural aspects of the site. For example, whether there is a duplicate content title, whether there is a duplicate meta description, text / HTML ratio, w3 validation error, h1 to h6 tag is missing or not used properly.
Then you can give some information about the number of backlinks of the site, where it is listed.
Then you can give some information about the rank or position of the site. Such as Google Page Rank, Alexa Rank, etc.
Then you can give information about whether there is any mistake or error on the site. A site can have different types of errors, such as a 404 error can give a list.
Now let’s talk about the link, how user-friendly is the link of the site, how many are there if there is a broken link, what is the word in the link, whether there is a canonical link, whether there is 301 & 302 redirection to give a list. Can.
Then see if there is User-friendly Navigation on the site, whether there is Favicon, whether I have Framed, whether there is Flash, Contact Us page, etc. and you can make a list of them and add it to the report.
The next thing to do is to see if the website has Gzip Enable, XML sitemap, Robots.txt file, Google Analytics Installed, RSS Feed, Mobile Friendly, Image Optimization. Add to the report whether there is, what is the content quality, whether there is GEO Tag etc.
See if the site has a Facebook page, Google page, and Twitter page. Then see if there is a share button on the site. Collect information about these and add them to the report.
Lastly, if the site is submitted to Google Analytics, then you can add some information there so that the owner of the site can see and understand what the site visitor is like.