What is a keyword?
A keyword is a word or a short phrase that describes the content of a web page. That is, a keyword is a search query or its specific word or short phrase based on which search engines display websites in the SERP. Simply put, what is a keyword that we type into a search engine. When someone searches Google for a keyword, Google tries to identify what the user is searching for, and Google publishes a list of web pages (SERPs) that address the topic of the keyword. Let’s say “Cleaning Services in Dhaka” is a keyword.
Now if someone searches Google by typing “Cleaning Services in Dhaka” then Google will publish a list of web pages in SERP based on the searched keywords. If any of the keywords, parts or phrases searched by the user on your website (Cleaning Services in Dhaka) or related phrases (such as “Cleaning Services in Bangladesh”, “Cleaning Services” or “Cleaning Services Company”) are fixed as keywords then the user will enter your Google Can get to see the website.
There are usually 9 types of keywords in SEO.
- Short-tail Keyword
- Long-tail Keyword
- Short-term fresh keyword
- Long-term evergreen Keyword
- Product Defining Keyword
- Customer Defining keyword
- Geo-targeting Keyword
- LSI Keyword and
- Intent targeting Keywords
Keywords are the first step to successful SEO. Your outlook will start to change when you start SEO. Then you will expect more views, more potential customers, more profits. And you can easily get all these things by choosing the right keywords and doing SEO in the right way.
Generally, the Google Keyword Tool helps its users identify what the target audience is looking for in search engines. In other words, it is a tool that allows you to find the most suitable keywords, for example, to use in a campaign. To further illustrate, Google uses historical data to automatically suggest keywords that are closely related to your website.
In other words, Google turns its attention to your desktop website, and if so, you’re skilled enough to incorporate SEO keywords, readable meta descriptions, and arranged titles in your content. In this way, you can set up a spectacular strategy that allows Google to match the keywords on your site to the keywords users search for.
Your website has never been ranked so high. If you consider meta descriptions, especially you must realize how convenient they are in describing all the content of your website. You know, the description in this context is the information displayed under the search engine title.
This is an example
The well-known e-commerce giant Amazon uses the following description to attract the attention of search engine users; …From the world’s largest books, magazines, music, DVDs, videos, electronics, computers, software, clothing and accessories, shoes…
From the appearance, it seems that Amazon uses this clip to accurately present the results Google is looking for. In other words, the company uses phrases or if you prefer, the keywords in the description are more or less relevant to what search engine users might want to see. In addition, website owners often use keywords to closely match search results.
How is this going
A good example is medium.com, an online publishing company. In general, the theme of using relevant keywords in your website is clear. For all intents and purposes, the Medium team is passionate about its content, including keywords related to culture, music, food, sports, social media and other fields, to name a few.
Currently, the most reliable tools we know are those provided by Google for free, although we must always bear in mind that the data we obtain is an estimate.
The 5 tools that you must take into account to choose your keywords are:
Google Keyword Tool
It allows us to know the search volume of certain keywords. In addition, it suggests new expressions that may be related to our query. The data it gives us shows the approximate monthly average of searches for keywords in the previous year.
Google Trends for Searches
It shows us the evolution of a phrase or term over time. In this way, we can know the trends of expression and seasonality. Furthermore, we can compare them with other expressions. This tool is currently integrated with Google Insights.
It also measures the trends of a term but allows to limit the time and the geographical scope for which we are interested in knowing the trends. Therefore, it is a more accurate tool than Google Trends, although as we said, these two tools are now integrated into one tool.
Google Webmaster Tools
If we already have a website and we want to confirm that the keywords are appropriate, this tool allows us to see from which terms we get more visits, which ones have more impressions, the conversion ratio and the average of the position we occupy in the search engine to each one of them. It is an essential tool to rethink our strategy a posteriori.
Like the previous tool, Google Analytics allows us to check if the choice of keywords is the most appropriate or not since it will measure the number of visits. At the same time, it gives us a series of data such as the bounce rate or conversion by keyword, which will help us assess web usability and the quality of our content.