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Price: $2,699.99 - $2,398.00
(as of Jan 26, 2025 05:04:36 UTC – Details)
The α7 IV is a truly hybrid camera with both high-resolution 33MP stills and up to 4K 60p video for photo and movie creators, with additional features for live streaming and real-time content sharing.
33MP full-frame Exmor R back-illuminated CMOS sensor
8x more powerful, next generation BIONZ XR image processing engine
Up to 4K 60p 10-bit 4:2:2 w/ full pixel readout in all recording formats
7K oversampling full-frame 4K 30p 10-bit 4:2:2 w/ no pixel binning
Beautiful color expression made simple with S-Cinetone color profile
Customers say
Customers praise the camera for its excellent image and video quality, customization options, and user-friendly interface. They find it easy to use with an intuitive menu system and tutorials to learn. The autofocus is fast and accurate. Many customers appreciate the functionality and build quality. However, some are unhappy with the heat level and have mixed opinions on the value for money.
AI-generated from the text of customer reviews
![Canon DSLR Camera [EOS 90D] with Built-in Wi-Fi, Bluetooth, DIGIC 8 Image Processor, 4K Video, Dual Pixel CMOS AF, and 3.0 Inch Vari-Angle Touch LCD Screen, [Body Only], Black](https://i3.wp.com/m.media-amazon.com/images/I/51VGUKF1QRL._AC_SL1000_.jpg?w=600&resize=600,0&ssl=1 "Canon DSLR Camera [EOS 90D] with Built-in Wi-Fi, Bluetooth, DIGIC 8 Image Processor, 4K Video, Dual Pixel CMOS AF, and 3.0 Inch Vari-Angle Touch LCD Screen, [Body Only], Black")
Bobby Greenawalt –
The Perfect Hybrid Camera for Photo and Video Enthusiasts!
I recently upgraded to the Sony Alpha 7 IV with the 28-70mm zoom lens, and it has completely exceeded my expectations. This camera is an absolute powerhouse, perfectly blending stunning photo quality with exceptional video performance.The 33MP full-frame sensor delivers sharp, detailed, and vibrant images even in low-light situations. Colors are rich and accurate, and the dynamic range is phenomenal. The autofocus system is lightning-fast and incredibly accurate, especially with eye detection for both humans and animals. Itâs made shooting portraits and action shots seamless.For video creators, the 4K 60p recording with 10-bit 4:2:2 color depth is a game-changer. The image stabilization ensures smooth, cinematic footage, even when handheld. The footage looks professional straight out of the camera, and the customization options allow you to tweak settings to suit any workflow.The camera feels robust and well-built without being too heavy. The grip is comfortable for extended shoots, and the articulating touchscreen makes composing shots at any angle effortless. The intuitive menu system is much improved and easy to navigate, even for someone transitioning from another brand.The included 28-70mm lens is a solid starter for general photography. While not the fastest lens out there, itâs versatile enough for landscapes, portraits, and everyday shots. Iâd recommend pairing the A7 IV with a higher-end lens in the future to unleash the cameraâs full potential.
GR –
Great upgrade from an APS-C but one flaw
Coming from an A6400, this is a great camera. The Menu system upgrades are much more intuitive. The pictures and video are crisp and the focus capability is top notch. All that being said, where the hell is the flippy screen? This sideways flip screen for creators is a downgrade even from the a6400. I’d pay $500 more for the fully articulating screen like is on the A7RV…
Jeff Pedersen –
Quality camera
Good value for the price. The quality of the photos are outstanding
donald rothfuss –
Great camera
Canât wait for vacation to use this camera. I like the use of my iPhone to control the camera. Can change all settings through the phone. Can view photos right after taking them and it is saved to the phone and to the two SD chips in the camera. Plenty of buttons that you can save common used settings to.
Daniel Baldwin –
Great workhorse camera
This has been my main camera for the last couple of years. It’s a great balance of videography and photography, and awesome for the price. I ultimately decided on this one for its video features (sLog3, no recording limit, codec options), as well as the general utility and customizability. Awesome camera
Joshua Kutch –
Amazing camera to take amazing photos
Itâs a pricey camera but well worth it if you are looking for an upgrade or even a starting point for camera gear. Despite what others may say, I find it intuitive to use and the image quality is quite good. The important thing to remember is you need a nice lens to make the most of it but the kits lens is decent enough to get you up and running while you learn the camera. All in all, worth the price tag if itâs within your means.
Amazon Customer –
Perfecta
Es una cámara hÃbrida perfecta
Landmark –
Amazing camera
Built with quality in mind everything just works
Dion Inniss –
No problems or issues with this product. Received as advertised. Camera has been working great so far with no issues.
Quality Assurance Man –
A disappointed Canon user I have now moved into the Sony Camp to take advantages of third party Lens, which were blocked by Canon. The Good thing with the Sony is, I can attach all my Canon EF & EF-S Glass to the Sony with “Viltrox Mount Adaptor” to Sony e mount. Most of the Canon Lenses worked just fine. The 50 f1.2 EF Lens, that one had to be manually focused in stills and in Video mode, exposure was fine.
Parmida –
IM OBSESSED switched from canon and I donât regret it AT ALL
Ishie –
Recently switched from Canon, Iâm in love and will never look back
Ryan Hong –
Takes amazing photos and videos even in the hands of an amateur photographer