Price: $698.00
(as of May 29, 2025 01:10:45 UTC – Details)
The Alpha ZV-E10 is a large APS-C sensor mirorrless ILC camera built for vlogging, featuring high-quality imagery. The E-mount interchangeable lens system offers a wide selection to suit your creative style, while the flip-out vari-angle LCD, advanced audio options and other features designed specifically for vlogging make this the ideal camera for content creators.
Large 24.2MP APS-C Exmor CMOS Sensor and fast BIONZ X processor
4K Movie oversampled from 6k w/ full pixel readout, no pixel binning
Product Showcase Setting transitions focus from face to object
Background Defocus button instantly toggles between defocus effect on/off
Easy live streaming w/ single USB cable and no extra hardware/software
Customers say
Customers find this mirrorless camera to be a great starter option with amazing 4K video and picture quality, easy setup, and good value for money. The camera is versatile, working well as a webcam, and features a microphone that captures good audio. The autofocus accuracy receives mixed reviews, with some praising its fast and reliable performance while others report issues. Some customers report the camera not working after 4 months of use.
AI-generated from the text of customer reviews
Dylan –
High end quality camera
Camera of my dreams. Use this mostly for special occasions but everything came as described. Qualify and battery life are just as described in details the only thing to note is that the lens you must buy separately!
Ricky Dexter –
Great for use as webcam with cheap f1.4 lens
Using as a webcam with a 23mm f1.4 lens behind a prompter with an Elgato Cam Link 4k. Easy to set up, and reliable for that use. Pulled it off the prompter to take some portraits and ended up liking them better than the shots taken with my A7C/24-105G combo. It’s a nice camera overall.
Marialvr –
Excellent camera for vlogs and content, amazing quality
âI absolutely love this camera! The Sony ZV10 is perfect for vlogs and general recording. The video quality is amazing, and the autofocus is super fast, making recording super easy. Plus, the built-in microphone has clear sound, ideal for recording without needing an external mic. Itâs compact, lightweight, and super easy to use. I highly recommend it for content creators!â
Luciana Mendoza –
ZVE10
I loved the camera. It is super nice and what I expected. It has an amazing quality and zoom capability. The seller was super helpful and answered all my questions.
Hope –
The best camera to learn and grow from!
I recently upgraded from the Sony ZV-1F to the Sony ZV-E10 and it is the best move ever! I owned the ZV-1F for about 9 months before upgrading and it was the perfect camera for a beginner getting into photography and videography. As time went on, I knew that I needed to get a better camera to grow my skills and when the ZV-E10 went on sale for black Friday, I couldn’t pass up the deal since that camera was on my wishlist!At this point, I’ve owned the ZV-E10 for about a week now, and the camera is perfect! The 16-50mm kit lens is amazing for what it is and the photos/videos that are taken with it come out looking very beautiful and cinematic. Since I am still a beginner at this camera setting, I just set everything to automatic, which still does a great job! The photos and videos are still amazing and I can’t over the fact that the AF and bokeh look so good in the photos/videos (the AF is also pretty fast)! The microphone captures good audio and it does a great job for what it is – even for vlogging. However, I would say to invest in a good microphone if you’re looking for something that will capture the fullness of your voice.Some things that I don’t like about the camera are the batteries and the touchscreen functionality. The battery drains pretty fast if you have the camera up and running. You will DEFINITELY need extra batteries for this but Amazon has some good bundle deals for this! As for the touchscreen functionality, there is ONLY touch to track or touch to focus, no other functions than that. As I mentioned, I came from the ZV-1F, where the whole screen has touchscreen functionality. I was pretty sad to find that out since I was so used to the ZV-1F’s screen.My final thoughts on the Sony EV-E10 is that it is an amazing camera for what it will give you. Although it is more on the advanced side since the settings can be a little hard to understand from a beginner, it is still a good camera to LEARN and GROW your skills from. The lens is something that can always be switched out so you don’t always need to use the 16-50mm kit lens (but know that lens does get expensive if you are looking to upgrade). I do not regret my decision to buy this camera and I am very happy with it!
Edda –
Note the several caveats
I wanted to like this camera but it’s got a LOT of caveats. I don’t know if I got a lemon/faulty camera sent but there are numerous investments in the workflow that are needed to (IMO) get quality footage… The rolling shutter is so bad, anyone who doesn’t even know what it is will clearly KNOW what it is when you take the footage and edit it. The LCD screen is tiny. So tiny, that it really does necessitate an external monitor just to even assure that your focus is on point despite what the small screen might suggest. In fact, the LCD screen compared to other competitors is limited– the full image doesn’t extend maximally to the LCD screen edges. (Also – after reviewing 4K 24p 100M footage, there is visible black banding — like frame-rate banding on indoor footage with decent daylight exposure.)Image stabilization is nonexistent on this — you can use catalyst browse, Final Cut Pro, whatever, in post editing, but this adds significant cropping (this camera captures every bit of movement with its very light size even on a tripod with a handle rig). On the topic of cropping, this camera only really optimally records at 4K 24p 100M for my use experience. If you want to use zone area focusing combined with face/eye + subject detect — for whatever reason (I don’t know if this was built this way, but this is my experience with the camera) I didn’t realize that this focus combo doesn’t work at 4K 30p 100M. (This focus setting combo works at 4K 24p 100M but if you don’t prefer the 24fps frame-rate, as tends to be the case with my taste, it means the cam is less usable.) Perhaps it is because of the crop factor. Let’s talk more about crop factor.If you want to record 4K 30p 100m — and want a steady pro-look, I recommend a gimbal and even then, consider what lens you’re going to use if you want decent focus features intact if you’re capturing any form of motion at all. The Tamron 17-70 was slow to focus for video but my bias may be that 4K 24fps tends to appear more buttery and it’s not my preferred frame rate. As others have said, I don’t understand why this camera was advertised as a vlog cam and on top of that, I really wouldn’t recommend this as a studio cam when your options are narrowed for optimal resolution for the price-point IMO. The crop factor at 4k 30fps is already notable– so adding the crop factor of any form of IBIS just cuts down the resolution of the footage, plus combine that with this rolling shutter, no face+eye and subject detect working, it’s like taking a magnifying glass to looking through a jello-wiggle.Basically, with anything involving motion, I really would say be careful with your investment in this camera due to its crop shooting limitations and the rolling shutter if you’re wanting clean footage. Honestly, the limitations of this camera at this price-point IMO are hard to justify when there are other cameras that do just the same at half the cost with greater accessibility to lens options.The basic conveniences of auto focus on this device are decent but my goal for getting a cam of this sort was to have something I can count on to easily get some pro-looking video on-the-go as well as some photos here and there. Given the limitations I described, I would rather consider a different Sony than this one. Also, the battery life on this lives up to Sony’s notorious history of battery life but given it’s a tiny battery and small camera and if you’re shooting 4K, go figure. I would say you can readily get maybe 25 min (depending on combo of features you’re using) while recording in 4K out of a single battery on this. Oh and this camera overheats easily. The battery casing is thin and located right in the heart of the palm grip, so the body of the cam can get warm rather easily. Consider changing the heat sensitivity on the camera to get around this, but it’s something to consider if you’re going to be recording in a warm climate.
Peterson Wilker –
muito boa. amei. tava preocupado pq demorou pra da atualizaçoes de onde a camera tava, mas quando chegou no brasil, enviaram um email, explicando, orientando. tudo certo e no instante chegou.
Al chingazo, muy buena compra la verdad. –
Es mi primera cámara profesional y estoy aprendiendo con ella, esta super ya hasta protector le compre.
Will B. –
I already have a full frame A7r2 that I’ve been using for video, so I can offer a comparison with that (which may also translate to other Sony full frame cameras) for those interested.Video quality: I’m immediately impressed how hard it is to distinguish the video quality from the a7r2. It does need a bit more light (it’s at ISO 200 under the same lighting conditions that the a7r2 was at ISO 100), and the crop factor is certainly noticeable when using the same full frame lenses, but apart from that, it just looks really good. To be clear I’m not doing any carefully measured tests, this is just a first impression eyeball test comparing 4k vs 4k video of the same subject in the same lighting conditions.Build quality: Here’s where the relatively-budget pricing of this camera is noticeable. This feels very cheap and plasticky compared to an a7 (which has a metal frame). The wheel on the top of the camera feels mushy and yucky. They didn’t bother to paint the screws to match the colour of the body. The “grip” looks grippy but feels glossy smooth and if anything *more* slippery than the rest of the body. There’s no proper latch to open the USB/HDMI panel or flip open the display, it’s just a crevice in the plastic you have to dig your nail underneath to pop it open. It is “budget” within Sony’s camera lineup, but I’d still hope for better given the actual cost. A rubbery texture to the grip would cost what, like $3, that’s not a corner they need to be cutting on a device that retails for $850.Software: This is another area of advantage vs. my a7r2 that is an older model and not designed for video first. Mostly the menus/settings are very familiar, but a big plus here is auto-focus tracking on eyes, while in video mode. I’m mostly using this on a tripod, but the ability to use a touch screen for changing the AF focus point is also a plus. I’ll also include in “software” that it can directly function as a webcam with its USB output, which is a convenience (I’ve tested this and it’s fine, but I still prefer the better quality and 4K support of the HDMI out into a capture stick).Hardware design: Mostly this is a standard Sony camera layout of hardware buttons/wheels/etc., and with the settings a lot of it can be customized. My only complaint, apart from build quality, is that the display screen flips out to the same side of the camera as the HDMI/USB output and mic input–meaning that if you use it while anything is plugged in, the cables are going to obstruct the display. I can see how they backed themselves into this corner (there would also be problems with moving the jack locations, and there would be problems with moving where the display flips out), it’s just unfortunate. I’ve ordered a “right angle” micro HDMI plug as a mitigation.Overall, the optics are the big selling point here, in a very compact package that is video-first. If using it on a tripod indoors, get a “dummy battery”, which will both give infinite power and prevent overheating of the device. You can charge while plugged in by USB, but it doesn’t charge as fast as the battery drains (or so YouTube tells me), and anyways it will just generate heat and ruin the battery. The cleverness of my pairing this with my a7r2 is that they use the same battery (and I have a dummy battery already). Otherwise I might have waited for the ZV-E10 ii, which is expected to come out very soon.
Jack –
My Phone is better.
Fer Vieyra –
Excelente opción, buena calidad de fotos y videos. Solamente revisen la tarjeta de memoria que lleva, ya que no lee todas